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Six ways to improve page load time

how to improve page load timeThis week we had a client contact us about their existing website.

It looked great, and was delivering some fantastic content, but took 9 seconds to load the home page!

That might not sound a long time, after all you’ve got over 86,000 of them to play with in a day, but research shows that 20% of traffic is lost for each additional 100 milliseconds it takes a page to load.

Here are some tips for improving a slow page load:

Optimised themes

Here at Gloucestershire Web Designs, we use optimised themes for our clients.

These have light frameworks, are not full of stuff you don’t need and they fast deliver results.


Using a caching plugin on your site will cache your WordPress posts and pages as static files.

These static files are then served to users, reducing the processing load on the server.


There are some amazing plugins out there which do all sorts of fancy things but some of them use huge resources.

However, if a quick page load speed is your number one goal, ask yourself whether a gimmicky plugin takes you closer to, or further away from, that goal…

And if you have inactive plugins in your site, it’s best to remove them.

Image size

Upload images that are the size you require them, rather than scaling them down on the site.

This is particularly important if you are a photographer or artist where you display a lot of images.

A smaller image takes less time to load and can decrease your page load time.

Keeping up to date

WordPress is frequently updated and improved with new versions and many of these improvements are to do with the safety and speed of your site.

Be sure to keep your site up to date and regularly maintained. This comes as part of our basic service here at Gloucestershire Web Designs.


A shared server might be cheap, but is it cost effective? Each account on a shared server get a percentage of the total server resource. And if you’re sharing a server with resource-hungry folk like gaming sites your slice of the pie is smaller.

With server space, you get what you pay for which is why we only offer our clients lightening-fast hosting.


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