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Six ways to increase Facebook engagement

Six ways to increase Facebook engagement with your fans

Increasing fan engagement on Facebook

Facebook is the most widely used social networking site.

On Facebook you can share links to your blog posts as well as other useful and relevant information.

It’s a great way to interact with your readers and is ideal if you have ideas about things but don’t want to spend time crafting an extensive blog post about it.

To encourage people to engage with your facebook page here are six tips:

  • Try and post consistently – once or twice a day with fresh content is optimal. Posting consistently helps ensure your content ends up in your fan’s news feed.
  • When people leave a comment on your page, acknowledge it with a comment. If you’re pushed for time, at least hit the ‘like’ button, so your fans know you value their input.
  • Add your facebook page to your email signature line to help promote it and share it in your newsletter. Every time you write an email you’re taking advantage of free advertising.
  • Use the 80/20 rule. Post 80% other people’s useful, interesting or amusing content and 20% your own promotional content. Your fans won’t stick around if all you do is promote yourself.
  • If you don’t have content from your own site to publish, share a useful link, post an FAQ or a tip people can utilise. Make your content fresh and valuable and include useful information people can utilise straight away such as a tip or hack.
  • Asking questions is a good way to get your community involved and is ideal if you have nothing new to add. It shows you care about your fan’s opinion and you can use their answers to generate more ideas for your blog and newsletters.

    What about you? What tips have you found to increase Facebook fan engagement on YOUR page?

 

1 Comment
  1. I agree with asking fans a question and also find that using images helps alot – people love the old ‘a picture paints a thousand words’ cliché and it’s never truer than on Facebook!

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