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social media for businesses – which platform is best?

social-media-for-businessesIf you’re a solopreneur, it can feel like there are not enough hours in the day to run your business.

You might hold every position in your company from boss to book keeper to buyer to blogger to, erm, bog cleaner!

As a savvy business owner, you know you need to be meeting your customers where they are at – and many of them are on social media platforms, but which ones are best and which ones should you target?

What with Facebook, Twitter, linkedIn, Pinterest, MySpace, Google+, Instagram, YouTube to name but a few, it can suddenly feel like your ‘to do’ list just got bigger and more overwhelming!

Thankfully you don’t need to be all things to all people and social media for businesses doesn’t have to be complicated.

The key is to chunk things down and accept that you can’t be in several places at once. My belief is it’s much better to run one or two social media platforms well than attempt 10 and fail at them all.

WordPress website

The single most important thing you can do is to have a great website (At Gloucestershire Web Design, we use WordPress) with an active blog.

An ‘active blog’ means you produce regular, fresh and compelling content for your readers – I don’t want to visit your site and find your last blog post was April 2010!

By creating great content on a regular basis you’ll start to develop relationships with your readers and show them more about you and your business – this means they get to know you, like you and trust you.

Social media for businesses

Facebook and Twitter are very different ways of reaching out to your potential clients and each has its own pros and cons. Some business owners hate the 140 character limitations of Twitter, but others love the challenge of finding something meaningful to say with such a limit. For others Facebook is the preferred platform, offering more ways to interact with the audience.

Personally I think you need both Twitter and Facebook for your business and these are the two platforms I recommend you start with.

Which social media platform comes next?

Have you noticed how you’re nearly reaching a goal and instead of focusing on that target you’re thinking about the next goal? Social media can be a bit like that. No sooner have you got your 100th ‘like’ on Facebook than you’re asking ‘what next’?

My suggestion would be to really get the hang of blogging, Twitter and Facebook THEN see if there is room in your day for another social media platform. Try one at a time for around six months and see how you get on. There is no right or wrong as every business and every user is individual. You’ll need to do your own research and see where your ideal clients are hanging out.

Tell me – which social media platforms do you prefer for your business?

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