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N: Networking. Which social network is best for my business?

online-social-networking-gloucestershire-web-designsWelcome to Day 14 of the Gloucestershire web design A-Z blogging challenge.

We’re on letter N and today we’re talking about networking.

Does the idea of networking bring a lump to your throat or a wave of fear to your stomach?

Many small business owners break into a cold sweat at the thought of attending a networking meeting. But there’s good news!

You can now do 80% of your networking without ever leaving your desk thanks so social media channels!

Social networking is an accepted and EXPECTED part of 21st century business promotions, but as a small business owner with a rapidly expanding ‘To Do’ list, where should you invest your energy? There are literally hundreds of social networking sites and today we’re going to talk about the six YOU should consider.

I’m not saying you should do all of them. Pick one, learn about it and commit to using it for six months then reassess. Either add another social network or drop the one you started if it’s not working well and select another one to try.

Which social network is best for my business?

Twitter

Twitter would be my number one choice. It’s quick and easy to send updates to your followers. It’s simple to follow industry news and it’s a quick and efficient way to stay in touch with, and respond to, your customers.

Use it as a customer service tool.

Facebook

In close second place is Facebook. Facebook has more opportunities for personalised posts and its simple to share videos, images and interact with your followers.

Using the ‘like’ button means you can engage with people even when you’re pushed for time.

Google +

The newish kid on the block is Google + and although it’s been met with a mixed reception it’s worth getting yourself a Google + business page as rumours have it, this can improve your SEO.

LinkedIn

LinkedIn is social networking for grown ups. Whereas you’ll find teenagers updating their Twitter and Facebook streams, you’ll find business people on LinkedIn.

You can connect with others in your industry, and even find job and freelance opportunities.

YouTube

If you’ve got something to say you need a YouTube channel. YouTube has opened up the doorway for anyone and everyone to broadcast themselves to a worldwide audience.

Many people prefer to watch a short video than read text and if you’re not a natural wordsmith YouTube could open up a wealth of opportunities for reaching your audience.

Pinterest

If your business is very image orientated; perhaps you are a jewellery designer, photographer or design clothes, Pinterest is for you.

Pinterest is lilke a giant pin board where you can add images, people can ‘repin’ them to share with their followers and it often helps increase traffic to your website.

What about you? Are you confused about which social media channels to use? contact Gloucestershire Web Designs or call us on local rate: 0845 45 99 100 to see how we can help you. We can provide consultancy sessions or even manage your social media channels on your behalf.

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