Welcome to Day 24 of the Gloucestershire web design A-Z blogging challenge.
X is such a difficult letter to use isn’t it, so you’ll have to excuse my appalling English in the title!
I want to talk about Facebook engagement today as it seems like the holy grail among small business owners.
Coming up with interesting Facebook updates when you’re running the page by yourself can be difficult at times.
We’re not all built with masses of inspiration coursing through our veins 24/7.
Especially when our ‘to do’ list has far more pressing things on it than updating our social media profiles, right!?
I’ve been taking note over the past couple of months of the types of posts that get more engagement over on a page I run and here’s what I’ve discovered:
Fun facebook engagement
We all like to be entertained and Facebook is no different. One of the posts that got my audience engaged this week was:
“I hated __________ when I was a kid, but now it’s one of my favourite foods”.
Food is relative to this particular audience and the topics covered, so make sure relevancy is high. This audience were hooked!
With the explosion of social media platforms such as Pinterest and Instagram, it’s clear we love images and photographs.
An image I shared over the past month had 86 likes, 30 comments and 29 shares.
Cute and inspiring photos are always a winner, which prove to your audience you’re human; allowing them to deepen their relationship with you.
Social media is about sound-bite information. Don’t ask people to write a thesis about their experiences, just ask a simple question that gets them engaged.
People who LIKE to write a thesis will leave one on the comment stream anyway!
Over on a recycling group I asked “Where do you live and do you have kerbside recycling for food waste collections?”
This provided useful information and research for me with a campaign I’ll be running later in the year.
Ask for help
We all love to feel useful, heard and appreciated, so present your audience with a scenario and ask what they would do.
On the recycling page I asked “If you were going to help a newbie reduce food waste, what would you suggest they do first?”
We had 48 engaged respondents and once again, ended up with useful information for a future campaign.
What about you? Are you floudering on Facebook? Contact Gloucestershire Web Designs or call us on local rate: 0845 45 99 100 and together we’ll create an editorial calendar for you.