Welcome to Day 9 of the Gloucestershire web design A-Z blogging challenge. We’re on letter I and ready to talk about images!
They say a picture paints a thousand words, but good quality images from a photographer or stock photos can add a few thousand pounds to your website costs too!
Here at Gloucestershire web design, we work hard at getting the balance between visual impact and functionality.
Some of our clients are very visually focused – they want high impact visuals, stunning imagery and large images that show off their products and services.
Others are more interested in conveying written information, so the images are secondary to the functionality of the site.
If you are a regular blogger it’s good to have a relevant image to draw the eye of your reader. You don’t want to distract from the information you are presenting, but humans are visual creatures and marketing companies know this only too well. Put an image of a sexy woman, a cute cat or something disturbing and you’ll attract attention.
Our clients frequently ask us how to find images for their site without breaking the bank and today we’re sharing some of our secrets from the Gloucestershire web design little black book!
How to find images for your website and blog
Image source have a fantastic range of trend-driven stock images. Prices are around £40-£50 for 500 pixels wide which is fine for most websites. A small image of around 280 pixels, costs about £25 which is adequate for illustrating a blog post.
As an incentive, Image Source run their WISH loyalty scheme, where you earn points on all the images you purchase. These can be redeemed at Amazon, Apple itunes or can be used as money off your next batch of photos.
Shutterstock add 10,000 images daily to their growing library. £29 will buy you 12 small to medium images, suitable for illustrating a blog. If you’re looking for images for your entire web build, best value is £149 which allows you to download 25 images every day for a month.
As an incentive to sign up, Shutterstock give away a free image every week. You can download it to a file and save for later.
Flickr is a repository of photographs taken by both professionals and amateurs; the main advantage being that use of images is free. If you’re going to use a Flickr image you’ll need to do a bit of homework however and get up to speed on rules and regulations. The simplest being that you can only use images under the Creative Commons License and not the copyrighted ones.
Images under the creative commons license fall into different categories, each one needing different attribution and giving different permissions. For example the Attribution License allows you to enhance and change an image then use it for commercial use as long as you give credit for it. Other licenses mean you have to use the work as is – you cannot change it. Further licenses prohibit you from using images for commercial purposes.
What about you? Are you happy with the way your website looks? Does it have a compelling design and images with impact? If not contact Gloucestershire Web Designs or call us on local rate: 0845 45 99 100 to see how we can help you.