K: Keywords and keyphrases. How to find keywords for SEO

how to find keywords gloucestershire web designWelcome to Day 11 of the Gloucestershire web design A-Z blogging challenge.

Today we’re on letter K and I’m talking about the holy grail of Search Engine Optimisation – Keywords and keyphrases.

Many small business owners contact Gloucestershire Web Designs because they have a great looking website but it doesn’t appear in the search engine rankings.

A website without traffic is a bit like a Ferrari without an engine!

SEO is wrapped in secrecy and myth. It’s believed on the chosen few know the secrets of SEO, but just like anything in life, if you follow a series of steps you can vastly increase your chances of being found on Google.

The first question we ask before  designing a new WordPress website for a client is the goal of their website. Some people only need an online portfolio; they will share their website address on business cards and it gives potential customers a flavour of their work.

Other clients want a lead generation site and a good SEO strategy is vital for success.

What is a keyword?

A keyword is a word or phrase potential customers will enter into a search engine which are applicable to the products and services you provide.

For example, let’s say I’m looking for a bespoke piece of jewellery and I live in London. Some of my keyphrases might be “jewellery designer london”, “bespoke jeweller london” or “contemporary jewellery london”

How to find keywords for SEO

Unless you can climb inside the brains of your ideal clients, finding the best keywords is a bit of a guessing game; however Google has a keyword tool which is free and easy to use.

You enter some of your chosen keyphrases and the tool tells you how many people are searching for those phrases monthly and what the competition for that keyphrase is.

Ideally you want to find searches that a considerable number of people are searching for, but which have low competition so you stand a chance of climbing the search engine rankings.

How to find keywords

Here are some other ways to start compiling a list of suitable keywords and key phrases for your site:

  • Competition

Check out your competitors. Visit their sites and look for words with a high density.

  • Public

Observe the words and phrases people use to describe your products and services on forums, twitter or facebook.

  • Market research

Ask people to search for words they might use when looking for your products and services and observe the keywords they enter.

Ideally you want to come up with half a dozen or so keywords and key phrases that have high relevance and low competition which you can use throughout your new WordPress website. We choose WordPress as our platform because it has other great SEO features and functionality.

What about you? Are you on the first page of Google for your keyphrases? Do you need help creating a keyword strategy? If you’re ready to get out of the maze and onto Google, contact Gloucestershire Web Designs or call us on local rate: 0845 45 99 100 to see how we can help you.

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Rachelle Strauss

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