How one stunning image can make or break your business

Not only does a picture paint a thousand words, but using the right image could be worth thousands of pounds to your business.

I’m not talking about a lucky find in an auction house or winning a photography competition.

I’m talking about the opportunity for the right image used in the right way at the right time to bring new clients to your business.

Marketing houses spend millions of pounds getting the right image for brands.

Advertising agencies know it’s all about creating an image that you’ll do anything to have for yourself.

And it works in the more humble world of social media too.

Last week I started working with a client on their Facebook page.

They set up their page three months ago and had 9 likes. They hadn’t done anything with their page since then because they didn’t know what to do.

We set to work sharing old blog posts and most importantly, sharing stunning images.

We shared images that told a story. Images that invoked a feeling. Images that made people WANT a slice of that dream for themselves.

Within a week the ‘likes’ had grown to 25.

That’s not a huge number, but social media isn’t a numbers game.

Social media is about engagement.

It’s far better to have 25 engaged, loyal fans who virtually do your marketing for you, than 10,000 people who aren’t interested in your business.

During the first week, the content had received 7 likes. Again, not a stunning number, but better than the previous three months put together.

More exciting than the updates receiving likes was the 15 shares.

And here’s where the magic of social media begins.

These 15 shares resulted in 4500 people seeing the updates which then received 91 likes and 5 comments.

All the comments were relating to the stunning images we’d used and how they couldn’t wait to experience what this business was offering for themselves.

If that wasn’t enough I received a call from my client this morning saying the business had just got two new clients.

And guess what?

They’d seen an amazing image on his Facebook page and phoned there and then to book.

What about you? Have you ever shared an image that resulted in new business?

How are your Facebook and Twitter profiles looking? Are you getting the business you want? Contact Me or call me now on local rate: 0845 45 99 100 to see how we can get your fans doing your marketing for you!

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