Will your business survive mobilegeddon?

Back in April, Google started to roll out their mobile-friendly update.

While many website owners threw up their hands on horror believing Google were out to ‘get them’, this was, more likely, based on the fact that surfing on a mobile device is a trend that’s on the rise and it’s where your users are.

Google knows who is searching on what device, and they’re not out to ‘get you’. Like most savvy business owners, they’re evolving with the times.

In fact, Google now ‘warns’ mobile users in the Search Engine Results as the following image illustrates. It’s like Google says “We know you’re on a mobile device, and we know this site might be slow to load so we’re giving you the headsup that you could have a negative experience.” Remember that many mobile users are not on wifi, so site load times can be slower.

google warns in search engine results on mobiles

Despite the fact the smartphone has really only been around since 2007, figures show mobile usage is on the increase. After just seven years after the launch of the iphone, Internet usage on mobile devices exceeded PC usage for the first time in history.

mobilegeddon stats showing smartphone usage on the rise

And while you might think this is made up of people whiling away their hours on the commute, the stats are interesting; an awful lot of people are surfing in bed!

smartphone or table surfing habits

Google’s primary business is to connect people with information on the internet.

Their goal is for a user to be happy with the site they click on and, understandably, they want to give better service to its users who are on mobile devices at home or when travelling.

The bottom line is; if your customers are using mobile devises, you need optimise your site for mobile usage.

Increasing mobile usage

Not only is mobile Internet surfing increasing trend, but a growing number of users have mobile either as their primary or ONLY way to surf.

If you visit a site on your smartphone and have to pinch and scroll to see pages, page load time is slow, the page floats around horizontally, or, horror of horrors, your finger hits the wrong button because they’re so close together and you end up on the wrong page, that’s a BAD user experience. We’ve all experienced it, right?

It makes sense that Google will want to avoid serving up those frustrating pages to its users.

Which is where YOUR site comes in.

How to avoid mobilegeddon

The question to keep in the forefront of your mind is, “How can I make the process for someone using my site as easy as possible on their phone?

Have you missed out?

Google reassure us that all is not lost if you suddenly see your traffic plummet.

They say “If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages.”

Stay ahead of the Google game and make sure your site is fully mobile friendly…

Are you tapping into the mobile market? If you need help creating a Mobile responsive site contact Gloucestershire Web Designs or call us on local rate: 0845 45 99 100 to see how we can help you.

With thanks to Kenny Hyder from Hyder Media and David Vogelpohl from WP Engine for sharing their expertise and insight.

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